Why a Corporate Pro chose to become a ProBlogger (Part 2 of 4)

2. Blogging is emerging as the new platform for products promotion and marketing online.

The window of opportunity is open wide, and beckoning for my kind to enter. It is but natural that we purchase products or avail services which are being endorsed by people we knew. Blogging has brought millions of people together in one virtual community online. Hence, the term web 2.0 emerges to mean the explosion of social media, of which blogging is in the forefront. In a survey released by Nielsen late last year shows that more than 70% of advertisers online are turning to blogs as their primary medium of advertising or promotions.

What used to be an online diary, has now become a commercial, or more aptly, an ebusiness tool. We have read of many probloggers who claimed to have made it in the ‘problogging business’ –allow me to coin that phrase. Yeah. Problogging is a business. While some will take it just a hobby or an additional income on the side, IMO –it is a viable business model. In fact, it is an excellent business model. Allow me to treat that on a separate post later.


3. Problogging is one of few business models that require no capital investment.

Of course, if you are purchasing a new laptop for your problogging activity, then that would be considered a capital investment, and probably adding to that is a broadband or DSL connection. Aside to those things, there are no capital expenditures. Your education, experience, and your command of the English language will suffice to launch this business. With those basic requirements, anybody can actually engage in the problogging business.

However, let me throw a word of caution in the air, while problogging seems to be an easy scheme to earn money online, as some try to sell, it is not in fact easy. Frustrations are higher. If you are in a hurry to make money in problogging, believe me it is not easy as others would claim. I am not trying to discourage you here. I want you to look at hard facts before you join the bandwagon. I told you in my previous post that I earned more than $1,000 bucks in my first 45 days in problogging. I never told you that I picked them up, lest you be misled. I toiled hard for that money –every dollar and cent. In fact, I worked harder than any of my previous jobs to earn those.

With my expertise, I can charge and am charging even more than $100 bucks per hour on consultancy work –that is way easier. I sweat real hard for that $1,000 bucks, getting the traffic, writing quality posts, submitting bids for reviews, networking online, reading literally thousands of blogs. It was not easy. “I traded my sandwich for a kiss” but “I learned.” I think that is the most important ingredient in problogging -learning the rudiments in your own way and sweating real hard.

Have your say please.

* Read Part 1