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Why is Continuing Education Necessary for Entrepreneurial Success?

11.19.2009
We have always believed that a good education from a prestigious university will guarantee us success in our careers or business ventures. We invest so much on it, and some of us graduate having huge loans to pay afterwards. We are broke even before we start job searching, and worse, we learn that most companies prefer those who have sufficient and relevant experience than those who just got out of college.

A college degree is not an end in itself. It is but one milestone in a lifelong learning process. It does not guarantee success, but it provides a solid foundation where we can build our future. Take Bill Gates, for example. In spite of his phenomenal success behind Microsoft, still admits the partial education he got from Harvard is invaluable. And even kid that he’s the most successful among Harvard’s drop-outs.

However, what we have failed to see is that Gates has an unquenchable thirst for learning new things, trailblazing on new technologies, and outwitting his business competitors by getting ahead in acquiring or even inventing new knowledge when there is none. This is continuing education.

In 2005, a research linked higher education with entrepreneurial success. Their poll shows 75% of small business owners have college degrees and 27% have even MBA's. Further, they concluded, "Growing companies are twice as likely as failing companies to be headed by an executive with an MBA." What does this means? It simply reaffirms that continuing education is requisite to business success.
The aim of education is to enable individuals to continue their education ... (and) the object and reward of learning is continued capacity for growth.(John Dewey - American Philosopher, Psychologist and Educator, 1859-1952)
Rightly so.

We tend to believe that education stop once we have our college degree, and that we have everything we need to succeed. We are so busy pursuing our careers and panning our business to life that we neglect continuing education as an essential part of honing our business skills.

While an MBA is preferable or ideal, you do not need to get a graduate degree to pursue higher education. Continuing education can be acquired from a variety of means. And one of which is something that you have complete control of –reading.

In his classic book, "Ragged Dick", a fictional tale of a young man who made it good in New York city in the mid-nineteenth century, Horatio Alger wrote this interesting conversation worth mentioning here:
Dick meets the son of a wealthy man and shows him around the city for a day. Later, the boy’s father tells Dick that “in this country poverty is no bar to achievement” and relates his own rise from apprentice printer to successful businessman. He notes that there was one thing he took away from the printing office “which I value more than money.” When Dick asks what this was, the man replies: “A taste for reading and study. During my leisure hours I improved myself by study, and acquired a large part of the knowledge which I now possess. Indeed, it was one of my books that first put me on the track of the invention, which I afterwards made. So you see, my lad, that my studious habits paid me in money, as well as in another way.”
Though fictional, Alger simply echoed the simple fact that reading books is one of the common habits among successful entrepreneurs. They continue to educate themselves by enriching their knowledge from reading. Fortunately for us, these days we can access great resources from the internet or buy books from an online bookshop. But how many of us take advantage of this?

Continuing education, however you choose to acquire it, is necessary for entrepreneurial success. New technology and new way of doing things are being developed every day, and NOT acquiring new knowledge would simply mean allowing our competitors to overrun us. We cannot afford that. Those who usually get ahead are those who are best informed.

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About the Author

Nor Franco is the Managing Director and Virtual CEO of nextManager.net. He's a former corporate executive whose passion is bringing out the full potential of HR in Businesses. This time that passion is pursued through Virtual Management. He writes and blogs about his management views and insights here. Follow him on Twitter.

On Recruitment: SEO is NOT the Golden Ticket - SEO Demystified

11.07.2009
Although SEO seems to be the new buzz in recruiting web 2.0 strategies, it has actually been used for years as a tactic to increase sales for online businesses.

SEO and how it fits into the recruiting industry is greatly misunderstood.

SEO Is just a tool

At the end of the day, SEO is not the end all be all. It is one tool that can be very effective to have in your tool box. No doubt, if done correctly, search engine optimization can work wonders for getting your jobs seen by people using search engines but it goes beyond just a platform or technique that helps to get your jobs visible in Google. In fact, it’s really about optimizing your entire employment brand on the Internet.

SEO may not be for everyone

There's more than just keywords and a few meta tags that go into a successful SEO strategy, if you’re not willing to look at SEO as a long term investment, it might not be the best fit for you. Maybe something more instant like SEM (PPC) might be more what you’re after.

Go where your candidates are – If the jobs you have available are not what people are searching for within the search engines then maybe you don’t need to do a whole comprehensive strategy. Maybe you just run a basic SEO strategy that strengthens your employment brand.

Note: Keep in mind that 70% of search engine queries are unique, just because a keyword research tool like the Google Adwords tool says that a phrase was not searched does not necessarily mean that it won’t be in the future.

SEO Misconceptions

Can a service provider guarantee a first page ranking? No one can guarantee a #1 ranking on Google - Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. See Google webmaster tools.

Using the .jobs domain extension will ensure search engine visibility. The .jobs domain in itself will not automatically help with your search engine visibility. Those who believe otherwise don’t fully understand the way a search engine treats newly-registered domains. Search engine trust is a very important factor in the visibility of your career site. A newly established domain -- .jobs or otherwise -- has not had time to build search engine trust.

Search engine trust includes a variety of factors including but not limited to: when was the domain registered, is there quality content on the domain, is content updated frequently, are there quality links pointing to the domain, etc. In reality, the .jobs domain has more of an employment brand benefit than SEO.

Search engines cannot access my content if using an ATS - It is true that most Applicant tracking systems put up technical barriers that prevent the search engines from being able to access their job content. But there is a work around: If you can get an RSS/XML feed of your jobs and upload the feed to search engines as well as place the feed on a page that search engines can access, your job content will be indexed.

This is not an SEO solution but it will allow content that was once hidden to be found. At the end of the day candidates use a variety of sources to look for jobs. Find out where your candidates are and advertise/be visible in those places, simple as that.

WHAT'S NEXT? Get your updates by emailor via RSS.Follow us on Twitteror like us on Facebook. Visit ourFREE Business Resourcespage.

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This is a guest post by Nicole Bodem - Chief SEO Geek for Arbita and the blogger behind HR Search Marketing. Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.
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