Xerox: A case in pointIn 2000, Xerox was $17 billion in debt, and by 2001 the company’s stock price had dropped from a high of $63 to about $4. Xerox suffered seven straight losing quarters. The company also faced an accounting investigation by Securities and Exchange Commission into the way it accounted for customer leases on copiers.
Today the company has shifted its main business from small copiers to desktop copiers from offices and high-quality printers for publishers. Xerox has experienced a remarkable comeback. Fourth quarter net income for 2003 rose to $222 million or 22 cents a share in 2002. Recent stock prices have been in the $15 range and are expected to go higher. The company’s operations are guided by customer-focused and Employee-Centered Core Values…and the strategic involvement of Human Resource Management (HRM). (Xerox2004)
Implications in Business Operations
The value placed on people, customers and employees, is the defining brand of a business however the size is. Today, where globalization is no longer a strange business term and where customers are presented with a thousand options for a particular product, the human factor of the business creates the ultimate product differentiation.
Productivity and sales are high when Employees (Human Resource) are given their much-needed attention. Vis a vis, when customers’ needs, wants, and expectations are met, you will have a business that is likely to profit and grow. Xerox and other companies who shifted from a profit-focused business models to HR and customer focused models have experienced a positive turn-around. Your small business can do too.
Implications in ProBlogging
Subscribers, readers, and visitors are the probloggers’ primary assets. No amount of advertising, publicity, contests, social networking schemes, and other gimmicks can replace their loyalty. They will make or break your problogging efforts. Make them a center of your ‘problogging core values’ by:
- Writing posts that create or add values to their reading experience. Post to feed your audience, not the other way around;
- Developing and easily navigated blog lay-outs where they can easily find their needs and/or wants;
- Responding promptly and sensibly to comments;
- Lastly, lesser commercialization more blogging. Meaning, while making money out of your blog is your ultimate goal, do not make it so evident that it drives your readers and visitors away. Make blogging your first priority, the money will follow. This is what is meant by making people, not robots (name the implications –pun intended) your ‘core values.’
Now, have your say please.



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